Home Town Cable Plus is positioned to become a leading fiber-to-the-premises (“FTTP”) digital system with a packaged offering of services (cable TV, high-speed Internet, telephone service and security alarm monitoring) resulting in better value to its customers. In 2003, Home Town obtained a Cable TV Franchise from the City of Port St. Lucie, Florida, and proceeded to construct a multi-million dollar, state-of-the-art Central Office/Headend and fiber-based delivery system in Port St. Lucie. The Company’s facility is located in the middle of 50,000 acres of developable land. To date, Home Town has contracts to provide cable TV, high-speed Internet, and security alarm monitoring service to approximately 25,000 existing & future customers in several master-planned communities in the Port St. Lucie area.
FTTP provides increased bandwidth to each home, which is capable of delivering hundreds of television channels. In addition to this broadband delivery capacity, FTTP provides greater system reliability and expandability, lower maintenance costs and longer life cycles than coaxial or “fiber-to-the-curb”-based systems.
Home Town provides basic cable television (75 channels), high-speed Internet and home security monitoring services bulk-billed to the Master Homeowners Association for the Communities (“HOAs”) and provides additional services including Telephone, T-1 connectivity, Pay TV (HBO, Showtime, etc.), additional tiers of cable TV programming services including digital channels, interactive services, and video-on-demand (“VOD”) to residential and commercial customers.
The Home Town Smart-Home Store
The Home Town Smart-Home Store is now open in Tradition Square in Port St. Lucie, Florida. The store is where subscribers can create a “smart home” and upgrade their home security and lighting, upgrade their current Cable Television, Alarm or Telephone packages or buy add-ons, such as the Sonos Home Digital Wireless Music System that streams digital music and internet radio throughout their home. New homeowners can come to The Store and set up a new account and view all the services offered by Home Town Cable Plus.
Home Town is targeting the community of Port St. Lucie, Florida. According to a front-page article in The New York Times, Port St. Lucie, located approximately 35 miles north of Palm Beach County “is the fastest growing economy in Florida, the state with the fastest growing economy in the U.S.” This growth is expected to continue as healthcare, bio-medical and new construction, the most robust industry segments, remain dominant industries in Florida..
In the past few years, Port St Lucie has experienced an influx of large corporate projects. Nida-Core and Fontina Foods are headquartered locally and both QVC and Convergence operate large call centers. Wal-Mart is currently building a $54 million, 1.2 million square foot distribution center in Port St. Lucie, and the publishing company, EW Scripps, began construction in Port St. Lucie on a printing plant for its five Florida newspapers. Torrey Pines Institute for Molecular Studies recently selected Part St. Lucie as the location for the expansion of their research operations.
Fueled by these economic conditions, as well as a shortage of developable land and affordable housing in Palm Beach County, the population of Port St. Lucie is projected to increase from 108,000 currently to 285,000 in 2020. The following economic data shows that this projected growth is currently underway:
The founders of Home Town, Mitchell Rubenstein and Laurie Silvers, have extensive experience in media. Rubenstein and Silvers founded the Sci-Fi Channel (which they sold to USA Network). In 1980, Rubenstein and Silvers founded Flagship Cable Partners, which provided cable television service in Boynton Beach, FL. Rubenstein and Silvers currently own a controlling interest in one of the largest radio station groups in South Florida, Treasure & Space Coast Radio, which serves the area between Palm Beach County and Orlando, within which area is Port St. Lucie. The radio stations in this group are WOSN-FM (“97.1 The Ocean”), WGYL-FM (“93.7 The Breeze”), WJCK-FM (99.7FM “Jack”), WTTB-AM (1490 AM) and WJBW-AM (1000 AM).
Laurie Silvers’ community involvement includes: University of Miami Board of Trustees (member of its Executive Committee), Board of Directors of the Economic Council of Palm Beach County (immediate past Chair); Board of Directors of the Kravis Center for the Performing Arts; Board of Directors of Channel 2, the Miami PBS Station; Board of Directors of Jewish Federation of Palm Beach County; and a Women of Tomorrow Mentor to at-risk high school girls. Mitchell Rubenstein is the immediate past Chairman of Jewish Life at Duke University, which includes the Rubenstein/Silvers Hillel at Duke; Board of Directors of the Norton Museum; and Board of Directors of MorseLife.